Privacy policy

We don’t sell data, share it with advertisers, or build profiles. The rest of this page is the detail, because UK GDPR requires it and because a summary you can’t check isn’t worth much.

ZeroCount is the AI takeoff product of Ensign and this site is aitakeoff.com. The data controller — the organisation that decides what happens to your data and answers for it — is:

[registered company name], registered in England and Wales, company number [company number]. Registered office: [registered office address]. Registered with the Information Commissioner’s Office under registration number [ICO registration number].

For anything on this page — a question, a correction, or a request to delete what we hold — email jonathan@ensign.software.

If you are visiting from the UK, the EEA (which includes Iceland, Liechtenstein and Norway), Switzerland or California, Google Analytics is switched off before the page finishes loading and stores nothing on your device until you press Accept on the banner. Everywhere else it starts on and the banner lets you turn it off. Either way the banner appears, and either way your choice sticks.

Pressing Accept also allows one cookie of our own, described below, which remembers how you first arrived. Press Reject and it is never written; change your mind later and it is deleted.

You can change your mind at any time with the Cookie preferences button at the bottom of every page. It reopens the same banner; whichever button you press replaces your previous choice immediately.

When analytics is on, the site reports:

One point worth being explicit about: the “finished a field” event sends the name of the field — “email”, “phone” — and never a single character of what you typed into it. Nothing you enter in the form is sent to Google.

Google’s consent framework has four switches. We grant at most one of them. Ad storage, ad user data and ad personalisation are set to denied in every code path on this site — before the banner, after you accept, after you reject, on every page. There is no combination of choices that turns them on. We run no advertising pixels, no remarketing tags and no third-party trackers of any kind.

If a link you clicked carries a Google Ads click identifier, it arrives as part of the page address, so Google Analytics receives it with the page view if you accept analytics. We keep our own copy of it in the cookie above only after you press Accept, only to see which enquiries an advert produced, and never to target anyone.

Our typeface is downloaded when the site is built and served from our own server, so displaying this page does not send your IP address to Google Fonts.

When a demo request is sent successfully, our server tells Google that an enquiry happened. That message contains the licence value (£55), the currency, and a label saying it came from the form. It contains nothing you typed — not your name, not your email, not your company. It is sent server to server and stores nothing on your device.

If you accepted analytics, we attach your existing Google Analytics identifier so the enquiry is not counted twice. If you rejected it, there is no identifier to attach, so a random one-time value is generated that links to nothing and is never stored. We do this because ad blockers hide a large share of B2B traffic and we would otherwise have no idea whether our marketing works.

The form asks for four things, all required: your name, your company, your email address and your phone number. It also offers a list of trades you estimate, with an optional free text box if none of them fit. That is the entire set of fields.

There is one more input you cannot see: an empty box that automated spam scripts fill in and humans never do. If it arrives filled, we bin the submission without sending it anywhere. It collects nothing about you.

The site checks the fields, turns them into an email, and sends it through Resend — our email delivery provider — from leads@aitakeoff.com, with your address as the reply-to. It arrives in 3 inboxes:

The first two are Ensign. The last is the development partner who builds and runs this website, and who is on the enquiry so that a broken form is noticed rather than silently losing your request.

This website has no database of its own. Your enquiry is emailed to those inboxes and, if our enquiry-tracking system is reachable, recorded there as one entry in our enquiry list: the same details — name, company, email, phone, trades — plus, if you accepted cookies, the page and campaign that first brought you here. If you rejected cookies it records only the page the form was on. We run that system ourselves on a Hetzner server. An outage there never loses your request, because the email is sent first.

[To confirm: whether enquiries are also copied into any further CRM or contact list at Ensign, and who provides the two mailboxes].

We use it to contact you about a ZeroCount demo, and for nothing else. There is no marketing list to add you to. We do not need one.

To stop scripts hammering the form, the server counts submissions per IP address and refuses more than three in any sixty seconds. That count lives in the server’s memory, is not written to disk, and disappears entirely whenever the site is restarted or updated. Your IP address is not attached to your enquiry or sent anywhere.

aitakeoff.com runs on a server rented from Hetzner Online GmbH, located in [data centre country]. Everything is served over HTTPS and the site sends strict transport security, frame, referrer and content-type headers on every response.

Like any web server, it produces technical logs, which can include your IP address, the time of the request, the page requested and your browser’s user agent string. These exist to keep the site running and to investigate abuse. They are kept for [server log retention period].

Three companies are involved in running this site. That is the complete list.

Google and Resend both involve your data leaving the UK. The safeguard relied on for each transfer is [to confirm: Data Privacy Framework certification, standard contractual clauses or an IDTA, plus written processor agreements with each supplier].

Nobody else receives your data. We do not sell it, rent it or trade it, and no advertising network is involved at any point. We would disclose it if we were legally required to — a court order, for example — and we would tell you unless the law stopped us.

Under UK GDPR you have the right to:

Email jonathan@ensign.software and we will respond within one month. It is free. Tell us the email address you used on the form — finding your data means searching two inboxes and our enquiry list for it, and knowing the address makes that quick and complete.

If we get it wrong, you can complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We would rather you came to us first, but you are not obliged to.